A Guide to Understanding SEO-Search Engine Optimization
New to the world of SEO or simply looking forward to refreshing your knowledge on what SEO is? By and large, regardless of the reason or need that drove you to this site, one thing you need to know is that the main aim of this is to furnish you as much as can be when it comes to the need to set yourself well on the road to professional and high quality search engine optimization. In the following lines, we take a detailed look at what SEO is and SEO marketing.
Generally, SEO is a marketing discipline that mainly is focused on increasing visibility in the organic search results and pages. Talking of what it is that goes into SEO, it is to be noted that there is so much that goes into this and actually this entails so much that get to go into the technical and the creative aspects that are all aimed to help improve the rankings, drive traffic and boost the awareness on the search engines. Much are the aspects of SEO marketing all the way from the words on your web page to the methodologies applied to help other sites link to your business on the web. In fact, there are some times when we can generally render that SEO is all but a matter of ensuring that your search engines are structured in such a manner that search engines will get to understand.
Having said this, it is to be appreciated as a fact that SEO or search engine optimization isn’t all about mere designing and structuring your website in a manner that happens to be search engine friendly. The sites are actually used by people and as such the main aim is to make them as search engine friendly as you make them user friendly as well.
In this guide, we will see some of the areas of description when it comes to SEO and these will range as from the keyword finding, ie those phrases and terms that will help generate traffic to your site, how to make the site friendly to search engines, all there is in link building and how to market the unique value there is in your site.
First and foremost why do you think your website needs SEO? In so far as this answer goes, it is to be understood that most of the online traffic you see around is actually driven by the powerhouses we know of in the search engine world and these are such as Google and Bing to mention but a few.